ELIX Polymers launches E-LOOP brand for circular economy activities

26 February 2021

ELIX Polymers has put all of its Circular Economy activities under a new brand name, E-LOOP.

The company made the transition towards a circular economy a pillar of its business strategy several years ago. The E-LOOP brand will in future represent all of its circular innovations and solutions for more sustainable business.

“E-LOOP includes two strategic programmes of ELIX Sustainable Portfolio Solutions – Circular Plastics and Responsible Innovation,” said Toni Prunera, Head of Business Development and R&D /IP at ELIX Polymers, at the unveiling of the new brand.

“The E-LOOP brand reinforces ELIX’s commitment to achieving a more sustainable world. This is a commitment, not only in changing our own organisation to meet the challenges of the Circular Economy, but also to helping our customers and partners achieve their sustainability goals.”

In the Circular Economy, collaborations with other companies are crucial in developing new business models and creating new circular solutions in which plastic waste is seen as a raw material for new high demanding applications, Prunera said.

In the Plast2bCleaned project, companies along the value chain, together with research organisations, are developing a safe and economic recycling process for Waste Electrical and Electronic Equipment (WEEE) plastics containing flame retardants. Styrenics Circular Solutions (SCS) is a joint industry initiative geared to the acceleration of styrenics recycling through innovative technologies and partner- driven solutions.

ELIX Polymers will continue to develop a more sustainable product portfolio. One means to this end is by increasing the amount of recycled material in its products. The company is working on several mechanically recycled products that will have the same level of functionality in the final customer applications as virgin materials. This is being made possible thanks to close cooperation with key- customers and a profound understanding of the requirements of each market segment.

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