TRIA at K 2025 with a new brand identity

In this edition of K 2025, TRIA presents three major innovations:

1- Corporate rebranding: TRIA renews its identity

In recent years, TRIA has undertaken a growth and strengthening path with the aim of responding more comprehensively and efficiently to customer needs, consolidating its presence in the market, and improving the quality of the service offered. The company has integrated key business functions, such as engineering, assistance, spare parts, the commercial department, and in two cases, the production department, into its branches. At the same time, significant investments have been made in the innovation of products and plants for inline recovery. No less important has been the renewal of management and technical software and hardware, which are now fully updated across the entire group. In line with its innovative vision, TRIA has also introduced modern corporate welfare policies, such as flexible working hours (including for the production department) and a shorter working week. Another key step has been the introduction of an innovative governance model that, while preserving tradition and family values, allows the company to efficiently respond to the challenges of an increasingly competitive global market. The desire to reflect this change is embodied in the rebranding initiative. The old logo, dating back to the ’90s and updated over time, now gives way to a completely renewed image, more modern and aligned with TRIA’s current values. The new design not only expresses the company’s evolution but also represents its mission: to be the strategic partner for its customers, protecting their profitability and enhancing their operations through plastic resources recovery.

“EMPOWER EVERY GRIND”: TRIA’s New Payoff

The new payoff perfectly embodies the innovative approach and power that TRIA aims to transfer to its customers:

• EMPOWER: The power to grind plastic strategically, to make every piece valuable. The power to transform waste into a resource, to harness its full potential, and leverage it to strengthen profitability.
• EVERY: Recovery as a strategic asset, with TRIA as the essential enabler, the partner capable of generating value in every market through plastic resource recovery.
• GRIND: “Grind” as both “fragment” and “hard work”. Every piece of plastic represents investment, innovation, and regulatory compliance. Wasting it means undermining all the efforts made to keep up with the industry. Recovering it is a choice of efficiency, strategy, and respect for the company’s hard work. With its granulators and plants, TRIA enables companies to maximize their production cycle and optimize the recovery of production waste, helping them create new value opportunities. This is a strong and clear message that emphasizes the company’s commitment to making every process, every machine, and every client more efficient and sustainable in the long term.

2- New TRIA control panel: efficiency and simplicity to support the customer

TRIA introduces a new control panel for its granulators, designed in-house to ensure maximum compatibility with all TRIA machines and customization based on the specific needs of the customers. The panel provides full access and control over all the main functions of the granulator:

• Power on/off for the granulator, traction groups, and blower
• Monitoring of alarms and their resolution
• Adjustable traction units speed, to optimize the grinding process
• Operating hours and scheduled maintenance. Thanks to continuous monitoring of working hours, maintenance interventions can be planned, ensuring maximum reliability and minimizing downtime. Each command is designed to be easily understood, eliminating the need for complex visual indicators or lights that may cause confusion. The new software makes the granulator smarter and easier to use, allowing the operator to interact with the machine quickly and efficiently, increasing productivity and reducing the margin for errors. Two additional features available as options for customers:
• Remote assistance via a wired internet connection, enabling TRIA to offer predictive maintenance services and, most importantly, avoid long and costly machine downtimes for the customer.
• The ability to save and review historical alarm and grinding data, enabling the analysis and optimization of performance over time, ensuring the machine remains efficient in the long term. Ultimately, the new TRIA control panel not only simplifies daily operations but adds value in terms of efficiency, remote control, and predictive maintenance, making every operation smoother and more productive.

3- New granulator for thermoforming: TS low

Another significant innovation that TRIA has introduced is the TS Low granulator, specifically designed for thermoforming applications where machine height is a crucial requirement. This new model offers several advantages:

• Compactness: reduced footprint and a height of less than one meter, the TS Low granulator can be easily installed in applications where space is critical, such as below thermoforming lines.
• Easy mobility: thanks to a dedicated trolley, the granulator is easy to move and place within the production line.
• Noise insulation onboard
• Ease of maintenance: quick release of the connectors for the electrical panel, water, and compressed air, along with tool-free access to parts requiring routine maintenance. This ensures quick and efficient cleaning and maintenance, reducing downtime and improving productivity.
• Performance: despite its compact size, the TS Low granulator performs excellently, offering an hourly production rate of 500 to $600kg/h$ depending on the selected model. This innovation meets the growing need for flexible and compact solutions without compromising on performance, allowing companies to optimize space and increase productivity.