Home STRATEGIES Anniversary: 25 years of Arburg Brazil

Anniversary: 25 years of Arburg Brazil

Successful: Arburg has had its own subsidiary in South America since 2000Arburg’s history in Brazil dates back to 1988, when the Romi sales agency took over the marketing of Allrounder injection moulding technology. The market in South America developed so successfully that Arburg opened its own subsidiary in São Paulo in 2000. Its 25th anniversary was celebrated with customers and employees on 25 and 26 June 2025 in the presence of Managing Partner Juliane Hehl and Sales Director Tobias Baur from Arburg’s Lossburg headquarters.

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In her speech, Juliane Hehl thanked the customers for their trust in Arburg and for successful cooperation over the past decades, also praising the accomplishments of the Brazilian Arburg team: “We are very impressed by what our team here has achieved over the past 25 years. Existing customer contacts have been cultivated intensively, new collaborations have been developed, innovative projects have been launched and this has ensured that our colour ‘mint green’ is prominently represented in Brazilian injection moulding companies.” Together with Tobias Baur, she presented the anniversary plaque and certificate to Alfredo Fuentes, who has managed the branch since 2017, as a token of thanks and recognition for his commitment.

Three employees have been with the company for decades

As part of the internal anniversary event, the Managing Partner also honoured three long-serving employees: Jeziel de Oliveira, Service and After-Sales Manager, and Joelson da Silva Freitas, who is responsible for Warehousing and Spare Parts, each with the  company for 25 years, as well as Service Technician Renato Gouvea for ten years of loyalty to the company.

ATC for comprehensive customer support

The 25-strong team at Arburg-Brazil now provides comprehensive support to around 3,000 customers. This ranges from expert advice during the purchasing process and commissioning of machines and systems through to training and service on the customers’ premises. The central point of contact is the Arburg Technology Center (ATC) in São Paulo. This 700 square metre facility is home to customer training, spare parts, service, consulting and sales. The centrepiece is the showroom for the presentation of Allrounders, trials, tool tests and practical courses. These are also offered in the local language.

 

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